Viral marketing aims to boost sales and increase customers' awareness of your product or service. Ebooks work well to achieve these goals because they 1) offer customers valuable information for free or a low cost; 2) have greater staying power than emails or other contact forms and 3) make it easier for satisfied customers to pass along your message by sharing the ebook.
Ebooks have proven to be one of the best forms of viral marketing. They're more effective than website advertising or emails because ebooks tend to be kept longer by users. The most effective ebooks contain information that the customer values, so they keep the file archived on their computers.
What's more, ebooks provide customers with information that they find of value. Whatever the topic, a customer downloads an ebook because he or she already has an interest in the subject. People are always looking for new, practical information for commercial, social, educational or recreational activities. An ebook can provide this information at the same time it serves to promote a particular business product or service.
One technique that's crucial to viral ebook marketing is to capture the contact information of customers who want your ebook. You can get their contact data by requiring that they register on your ebook side, or that they subscribe to an enewsletter in order to get the book. Either way, the payoff for them is to get valuable information in the ebook. The payoff for you is to get the attention of a new customer who will consider your product and help promote it if they like it.
One mistake that a lot of entrepreneurs make when marketing their first ebooks is that they fail to get the website visitor's contact information. It's essential to set up an online system to get a customer's contact data before they download your ebook. A simple online form inviting them to register for a free newsletter can collect the customer's data. This way you develop a customer contact list that's useful for future forms of advertising.
Viral marketing ebook techniques are simple and effective. They're an ideal way to gather the valuable information from your business website, and turn it into even more valuable information that benefits both your customers and your business. - 33376
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