Fundamentally, think about your unique selling point, or what it is your website has to offer. Think about your customers and how you are giving them what they want on your site. The actual theme must very straight forward and obvious to the reader. There are many other factors such as colour schemes and patterns that can influence people.
It always helps to take a step back and observe your website from a third person point of view. Imagine yourself visiting your site for the very first time and honestly think about the way how you would act of you saw the home page. Who you really be drawn in by the descriptive text or animated banner, or would you simply click off the page without any desire to find out more about the service. Does your site display too much or too little information ?
Advertising can be very important for your sites image and revenue, but you need to make sure you keep a healthy balance between that and useful site content. Everywhere you go you will see examples of relevant content mixed in with advertising. T.V and magazines are perfect examples of this.
It is important that you do not distract your visitors with elements that are not essential to the ultimate goal. Sometimes, load animations sounds or popups can be very distracting. It is also important to think about the speed at which you deliver moving images, as readers will be forced to follow it at the speed you determine.
Remember, the customers interests are always more important than your own. So if you know that your customers desire something that you are not a great fan of, it might be beneficial to go with it if it gets results.
It is important that you do not try to hard to attract your visitors to your product or service. Pushy sales people are often disregarded and avoided, so the idea is to be indifferent and throw out some bait, without laying all your cards down straight away. Give your visitors what they need or just enough to make them want to investigate more. If you put too much information on one page, then it looks like your trying too hard to sell your services. - 33376
About the Author: