Buying A Website Through An Auction Site

By Mark Walters

Having an online presence, whether as an individual or a company, is essential if you want to make money online. To get one, you have two choices; you can either build your own website, or you can purchase one that has already been established.

Building a website of your own from scratch might seem like an impossibility, unless you have a background in web design, but it is actually not all that difficult due to the amount of free guides around that will take you through the process step by step. Still, it will be fairly time consuming if you want a high quality website. There is the initial designing and coding of the website to think about, then you have to write several pages of content for it, and then you have to get it indexed and ranking well in the search engines. On the other hand, all of this can be done very cheaply, provided that you do not outsource the work to others. If you do the work yourself, then your only costs will be buying a domain and web hosting, which will amount to around just $20.

However, if you do not have the time to go through the self-build process, or if you have some spare cash available, then buying a pre-made, and already performing website, might be the best option for you. As well as saving you time, an established website offers a good flow of existing traffic, which is exactly what you need if you want to start making money straight away. Having those foundations to build upon will make your rate of progress much quicker too, as the older a website is, the more authority it is given by the search engines, and the easier you will find it to rank highly in Google, Yahoo and Bing.

There are a number of online auction websites created specifically for the buying and selling of established websites. You can browse through literally hundreds of for-sale websites on a whole range of topics, from health to car insurance to weight loss to gadgets. Whatever you want, you will almost certainly be able to find it, and all budgets are catered for.

You need to remember to proceed with caution though, and act as you would when making any purchase that requires a sizeable outlay. Think with your head, and not your heart, and keep at the forefront of your mind that making money is your aim. You do not want the best looking website, but rather the one with the most money making potential. To assess which ones have such a potential, you need to find out at least the following information...

-How much the website has been making on a monthly basis

-The monthly traffic statistics of the website

-What keywords the website ranks for in the search engines

As for the price, websites generally sell at approximately 10 times their monthly income. So, for example, a website that earns $100 a month, would be worth around $1000. This can normally be negotiated on though and, as sales are typically made in an auction setting, there are some real bargains to be had. - 33376

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