How To Get Your Emails Open

By Brian Tubbs

No matter how high tech the world becomes, when it comes to communicating there are still a lot of old issues to deal with. When taking on an email marketing campaign you still have the same issues as you did when using postal mail -- trying to make the envelope or the subject line in the email interesting enough to get people to open it.

Many email recipients delete messages without ever opening them. How do you avoid ending up in the electronic equivalent of "File Thirteen"? The answer is: by using a good subject line.

When reading a subject line in an email, the recipient gets an idea of what the message is about before opening it. A subject line is your first and only chance to get people to open your email without deleting it first. Here you will find some great tips on how to write the best subject links to make sure your emails get opened.

1. Offer Some Useful Information

Don't leave the subject line empty, you need to put something there. People don't open messages when they don't know what they're about. People will just through out these emails without opening them. With all the threats of viruses in emails, people won't risk it.

Almost as useless as leaving the subject line blank is typing the word "Hi" or "Greetings." Feel free to use subject lines like that for your friend and family. But using a subject line like that is not going to get you anywhere but broke.

2. Be Specific

The amount of emails that people get daily are huge. Now if you want to get your email open you need to be specific in your subject line and let people know what you have to offer. If you put good information in the subject line along with the specifics about what you have to offer, then the chances that your email gets opened will increase.

For example, Instead of typing "Question," try, "Question about ABC event."

3. Use your Imagination

Being creative is the best way to get people to open your emails so, Be creative.

4. Use a spell checker on your subject lines to make sure the spelling is correct. If people see that you can't spell, it is not going to matter what you are promoting, your emails are not going to get opened

Getting your emails open is the name of the game, and if you follow these suggestions, you will get more emails opened. If you really want to make more money with your email marketing, start using these tips now, if not you only have yourself to blame. - 33376

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