How to Effectively Use Google Adwords to Generate More Targeted Leads

By Ed Hodgson

So youve just started out on the internet with you new product or service. You have your website up and running, your product or service and a means to take payment. So all you need now is customers or clients. Getting you product or service noticed online can seem a daunting prospect for the fledgling marketer. By using Google Adwords, the inexperienced marketer can get their message out quickly.

You rarely get something for nothing and marketing a website is no exception. However you generate traffic, it will cost you.

Other methods will not always involve a paid fee, but will cost you your time, if you are willing to sacrifice it.

When starting your marketing on a budget, there are many alternatives using free advertising. These can include social network marketing, free classifieds and article marketing.

Paying a search engine to include your site within sponsored links is the fastest way to get your website seen.

Getting trafic to your website that is targeted can be done almost immediately. Google Adwords will display your ads as soon as you have decided on your keywords and submitted your ad.

What I mean by this is that you specifically chose your target audience. So if you are advertising an online business opportunity, then only the people who are looking to start a new online venture will see your advert, based on the keywords you have chosen to assign to your ad. Your pay per click costs will not be wasted on people looking for, for example, a new car, happen to see your ad and click on it.

There is no point in marketing to an audience who is not interested or not searching for what you have to offer.

The most important thing to keep in mind when using Google Adwords as an advertising method is that you do need to know what you are doing. It is all too easy to jump in as a newbie, feet first, and assume that you will be advertising effectively and not wasting your money. I guarantee, you very quickly will be.

If you dont know what youre doing with Google Adwords then my advice would be to learn from someone who does before you go wasting your initial budget. Two ways of doing this would be to purchase a guide to using Google Adwords (there are a number of experts out there) or to learn from a personal coach or mentor.

To summarise, Google Adwords can get you targeted traffic very quickly, but could also cost you dearly if you haven't done your research. - 33376

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